The journal
Fractional Marketing: Smart Growth Strategy
Growing a business requires strong marketing, but hiring a full-time team can be costly. That’s where fractional marketing comes in—a flexible, cost-effective approach that gives businesses access…Read more
10 Trends Reshaping the Startup World in 2025
Let’s look at the some of the shifts and trends of the startup landscape in 2025. 1. The AI Talent War is Intensifying The competition…Read more
AI in Marketing – Establish a Strong Foundation First
AI is poised to revolutionise marketing, but before implementing it, businesses need to ensure their current strategy is solid. Artificial Intelligence does not replace fundamental…Read more
The Future of AI in Marketing
The future of AI in marketing is no longer a sci-fi concept. It is evolving rapidly, and in the next few years, it will transition…Read more
Why Smart Businesses Invest in AI Now (And How It Pays Off Later)
AI isn’t just another trend. It’s the foundation of a major shift in how businesses operate, make decisions, and engage with customers. While some companies…Read more
The Top 9 Marketing Mistakes Startups and Scaleups Are Making in 2025
Marketing is evolving rapidly, but some mistakes remain surprisingly common among startups and scaleups. While businesses are getting smarter about digital strategies, there are still…Read more
What Running a Startup Taught Me About Being a Fractional CMO
Starting a business is an eye-opening experience. It challenges you in ways you don’t expect and forces you to grow quickly. Building a startup gave…Read more
How a Fractional CMO Bridges the Gap Between Strategy and Execution
When it comes to marketing, many businesses find themselves stuck in a frustrating middle ground. They have big ambitions, a clear vision, and maybe even…Read more