Fractional CMO for Venture Capital Backed Ventures

Startups at the Series A stage face a unique challenge. You have secured funding, validated your business model, and now need to prove you can scale efficiently. Venture capital firms invest in potential, but what separates high-growth startups from those that plateau is a clear, strategic approach to marketing.

I help founders and VC-backed teams cut through the noise, build investor confidence, and turn funding into sustainable growth.

Why Marketing is Critical at Series A

At the early stages, traction is everything. Investors want to see evidence of product-market fit, a repeatable growth model, and a brand that can scale. But too often, marketing is reactive—an afterthought rather than a strategic growth driver. A well-executed marketing function does more than acquire customers; it builds credibility, strengthens positioning, and demonstrates to investors that your business is built for long-term success.

A targeted approach to marketing at Series A ensures:

• Stronger investor confidence – Clear, data-backed storytelling makes your growth trajectory compelling.

• Scalability from day one – Marketing functions should be built with efficiency and future expansion in mind.

• Differentiation in competitive markets – Strong branding and positioning separate you from the noise.

• Improved customer acquisition and retention – Sustainable growth is about more than just leads.

How I Help Startups and VC Firms

I work closely with founders and VC firms to ensure marketing is not just a cost centre, but a high-performing asset that drives measurable business outcomes.

For Founders

I help Series A startups refine their marketing strategy, ensuring they are set up to scale efficiently, attract the right customers, and maintain investor confidence. This includes:

• Brand positioning and messaging: Ensuring your brand tells the right story to both customers and investors.

• Go-to-market strategy: Identifying the most effective channels and tactics to drive sustainable growth.

• Marketing operations setup: Ensuring your team, tools, and processes are structured for long-term success.

• Growth and performance marketing: Optimising acquisition strategies to scale efficiently.

For VC Firms

Marketing is often overlooked during due diligence, yet it plays a critical role in a startup’s ability to scale. I provide marketing audits and strategic support for VC firms, helping them assess portfolio companies and ensure their investments have a strong foundation for growth. Services include:

• Marketing due diligence: Assessing the scalability and effectiveness of a startup’s marketing strategy.

• Portfolio company support: Working with founders to refine marketing and growth strategies post-investment.

• Market positioning analysis: Helping startups define and own their space in the market.

• Investor narrative development: Strengthening the storytelling around growth, traction, and market opportunity.

The Link Between Marketing and Investment Success

Startups that treat marketing as a strategic function rather than an operational one consistently outperform their peers. A well-structured marketing strategy does not just drive revenue—it validates business potential, de-risks investment, and positions the company for future funding rounds or acquisition.

If you are a founder looking to refine your marketing strategy or a VC firm seeking to maximise the impact of your portfolio companies, let’s talk.