A great idea isn’t enough. Without a clear marketing strategy, even the best startups can struggle to find their audience
Startup marketing advice from a founder
Starting a business is no small feat. As someone who has founded and run a successful startup, I know firsthand the pressures you’re under—tight budgets, high aspirations, wearing many hats, and the constant challenge of getting traction.
I’ve made it my mission to help other founders like you cut through the noise, connect with your market, and grow your business.
If you’re asking yourself, “Who can create a marketing strategy for my startup?”—the answer is someone who truly gets what you’re going through - A fractional CMO for startups.
If you’re asking yourself, “Who can create a marketing strategy for my startup?”—the answer is someone who truly gets what you’re going through - A fractional CMO for startups.
Why Your Startup Needs a Founder-Led Marketing Expert
The journey of a startup is unlike any other. You’re wearing multiple hats and moving at breakneck speed. You don’t just need marketing advice; you need leadership and solutions tailored to your unique situation.
Here’s why working with someone who’s been in your shoes matters:
• Practical Insights: I know the common pitfalls and how to avoid them.
• Actionable Strategies: I focus on what will make the biggest impact, given your resources and goals.
• A Partner Who Understands: You’re not just getting a marketer—you’re working with someone who’s walked the same path.
Why Work With Me?
As a Fractional CMO with years of experience founding startups and working with global brands, I’m uniquely positioned to help startups develop marketing strategies that work in the real world.
What you’ll get when you work with me:
• Founder’s Perspective: I understand the big picture of building a business and how marketing fits into it.
• Customised Approach: I don’t believe in cookie-cutter solutions. Every strategy I create is tailored to your business.
• Leadership You Can Trust: I’ll guide your marketing efforts so you can focus on scaling your startup.
My Process: Built for Founders by a Founder
Here’s how I approach startup marketing:
1. Founder Deep Dive: We’ll start with a collaborative session to uncover your vision, challenges, and opportunities.
2. Strategy Design: I’ll craft a bespoke marketing plan focused on immediate wins and long-term growth.
3. Team & Resource Optimisation: I’ll work with your existing team or help you identify the right partners to execute effectively.
4. Growth Execution: From campaign oversight to ongoing refinement, I’ll ensure your strategy delivers measurable results.
Every step of the way, I’ll bring the perspective of someone who’s been there, helping you avoid common traps and seize opportunities.
What Startups Achieve With My Support
Working with a Fractional CMO who’s also a founder gives your startup an edge:
• A marketing strategy aligned with your business goals.
• Clear priorities that maximise limited resources.
• A roadmap to sustainable growth, tailored to the startup lifecycle.
Let’s Build Your Startup’s Success Together
You don’t need to navigate the complexities of startup marketing alone. With my firsthand experience and expertise, we can create a strategy that works for your business, your team, and your goals.
Ready to get started? Let’s talk. Drop me an email at hello@drewpopple.com to get the ball rolling.