Two decades at the intersection of emerging technology, AI, and marketing innovation
As a kid, I was fascinated by stories—how they could spark imagination, connect people, and inspire action. That fascination evolved into a passion for creativity, whether it was experimenting with photography, building my first website, or designing t-shirts for a brand in NYC. I didn’t realise it then, but those small, scrappy projects planted the seeds for a career at the forefront of technology, strategy, and human connection.
By the time I graduated, the internet was rapidly reshaping the world, and I was determined to be part of it. I started my career in multimedia, producing interactive educational products that blended technology and storytelling. Rising quickly from trainee to producer, I wanted more—I wanted to see how innovation could drive results on a larger stage.
Creativity is powerful, but when combined with emerging technology, it reshapes industries
From London to Stockholm to Rio de Janeiro, I worked on cutting-edge campaigns for global brands across diverse industries. Collaborating with 36 leading agencies on hundreds of projects, I developed a keen ability to adapt, innovate, and lead. The goal was always the same: deliver work that engages, inspires, and drives tangible results.
In 2012, I recognised the transformative power of influencer marketing—long before it became mainstream. I founded an agency that helped luxury brands harness data-driven insights, creativity, and cultural relevance to forge meaningful connections. For eight years, I led campaigns that didn’t just capture attention but drove action, all while running a business that sharpened my leadership and resilience.
The best marketing doesn’t just capture attention—it drives action. That’s the difference I bring to every project
But standing still has never been my style. In recent years, I’ve embraced the next frontier: AI and emerging technology. I built and launched NomadPack, an app designed for digital nomads, and started a podcast exploring solo travel stories. These aren’t just passion projects; they’re proof of my hands-on approach. I don’t just strategise—I build, test, and execute, leveraging AI and automation to scale impact.
Now, as a fractional CMO, I bring 20+ years of experience and a founder’s mindset to help ambitious startups and scaling businesses navigate an era defined by AI, automation, and rapid technological shifts. Having built and run my own startup, I understand the unique challenges: limited budgets, competing priorities, and the need for rapid, high-impact decision-making.
AI is changing the game. I help you play to win.
My career has been shaped by working in the creative industry with dynamic, forward-thinking brands. From launching innovative campaigns to building engaging digital experiences, I’ve helped businesses stand out and connect with audiences in meaningful ways.
I don’t offer generic advice. I deliver clear direction, creative solutions, and actionable strategies that drive measurable growth.
Having worked with leading brands and top-tier agencies, I know what world-class marketing looks like and how to bring that standard to your business
Whether it’s driving a high-impact marketing campaign, refining brand positioning, or leveraging AI and emerging tech for forward-thinking brands, I bring both the strategic expertise and executional know-how to help businesses of all kinds stay competitive and relevant.
With me on your side, you’re getting more than marketing leadership. You’re gaining a partner who understands how to blend traditional marketing excellence with cutting-edge innovation to solve challenges, engage audiences, and drive business growth.
Previous brand experience
