Two decades creating engaging strategies, digital products, and captivating interactive experiences
As a kid, I was fascinated by stories—how they could spark imagination, connect people, and inspire action. Growing up, this fascination translated into a love for creativity, whether it was experimenting with photography, building my first website, or designing t-shirts for a brand in NYC. I didn’t realise it then, but those small, scrappy projects were the seeds of a career that would combine creativity, strategy, and a deep understanding of human connection.
By the time I graduated, the internet was rapidly reshaping the world, and I was determined to be part of it. I started my career in multimedia, producing interactive educational products that combined technology and storytelling. I quickly rose from a trainee to a producer, but I wanted more—I wanted to see how creativity could drive results on a larger stage.
Creativity is powerful when it drives real results. That’s why I focus on blending strategy with storytelling to create work that truly makes an impact
I worked my way through some of the world’s most exciting creative hubs—London, Stockholm, and Rio de Janeiro—contributing to campaigns for major brands across a multitude of industries. I worked with 36 leading agencies on hundreds of campaigns, honing my ability to adapt, innovate, and lead. Every project was different, but the goal was always the same: deliver work that engages and inspires.
In 2012, I spotted an opportunity to bridge the gap between brands and their audiences through influencer marketing, long before it became a buzzword. I founded an agency, creating campaigns for luxury brands that blended data-driven insights with creativity and cultural relevance. For eight years, I helped brands tell stories that mattered while running a business that taught me the value of leadership and resilience.
The best marketing doesn’t just capture attention—it drives action. That’s the difference I bring to every project
But I’ve never been content to stand still. Over the past few years, I’ve expanded my skills, building and launching NomadPack, an app designed for digital nomads, and starting a podcast to explore solo travel stories. These projects aren’t only passion projects, they’re proof of my hands-on approach. I don’t just craft strategies; I know how to execute them, step by step, to deliver results.
Now, as a fractional CMO, I bring over 20 years of experience and a founder’s perspective to help ambitious startups and growing businesses thrive. Having built and run my own startup, I understand the unique challenges you face—tight budgets, competing priorities, and the pressure to deliver results fast.
I’m not your typical corporate suit.
My career has been shaped by working in the creative industry with dynamic, forward-thinking brands. From launching innovative campaigns to building engaging digital experiences, I’ve helped businesses stand out and connect with audiences in meaningful ways.
I don’t offer generic advice. I deliver clear direction, creative solutions, and actionable strategies that drive measurable growth.
Having worked with leading brands and top-tier agencies, I know what world-class marketing looks like and how to bring that standard to your business
Whether it’s launching a bold new initiative, refining your brand’s positioning, or scaling your marketing efforts and team. I bring the expertise and execution to unlock your full potential and move the needle.
With me on your side, you’re gaining more than marketing leadership. You’re getting a partner who knows how to blend creativity and strategy to solve challenges, inspire audiences, and drive your business forward.
If my journey resonates and you’re ready to explore what we could build together, let’s talk.
Previous brand experience
