My Profile

I’ve always been a builder. As a kid, I was obsessed with how things worked—how stories could spark imagination, how brands could create culture, and how technology could change the way we live and work. That obsession turned into action. From designing t-shirts for an NYC brand to launching my first HTML website, I learned early that ideas are nothing without execution.

By the time I finished studying in London, California and Mexico, the internet was reshaping the world. I wanted to be in the thick of it. I started my career in multimedia, producing interactive educational products that blended technology and storytelling. I climbed fast from trainee to producer in 18 months, but I was never interested in just following a career path. I wanted to create, innovate, and push boundaries.

From London to Stockholm to Rio, I worked on high-impact campaigns for global brands, collaborating with 36 leading agencies on hundreds of projects. I learned how to drive results at scale, manage cross-functional teams, and navigate the pressure of high-stakes marketing. But I also saw the gaps. The disconnect between creativity and business outcomes, between strategy and execution.

So in 2012, I bet on myself. I launched an agency at the forefront of influencer marketing before the industry had a name for it. We helped luxury brands blend data, creativity, and cultural insight to build real connections, not vanity metrics. For eight years, I was not just running campaigns. I was hiring, pitching, scaling, and solving the same challenges founders face every day.

• How do you balance growth with profitability?

• How do you differentiate in a crowded market?

• How do you build a marketing engine that works beyond a single campaign?

I get it because I have lived it.

After exiting my agency, I built and launched NomadPack, an AI-powered app for digital nomads. I have started and scaled multiple ventures, made tough calls, and felt the weight of every decision. That is why I work with startup founders. I know what it takes to turn a great product into a high-growth business.

At this stage, marketing is not just about awareness. It is about clarity, efficiency, and momentum. You need to:

• Refine your positioning to attract the right customers

• Build a scalable marketing engine that delivers consistent growth

• Maximise your budget by focusing on high-impact strategies

That is where I come in. I bring 20+ years of experience, a founder’s mindset, and a relentless focus on making marketing a growth driver, not a cost centre.

With me on your side, you get more than marketing leadership. You get a growth partner who has been in the trenches, understands the stakes, and knows how to turn challenges into momentum.